3D MODELING, MOTION GRAPHICS
Lume Pad CGI & Animation
Crafting Cinematic Visuals for Innovative 3D Technology
My Role
3D Modeling, Animation, Motion Graphics, Art Direction
Timeline
January - March, 2023
Overview
As part of Leia Inc.'s marketing efforts for the Lume Pad 2, I led the creation of CGI product visuals and motion graphics to showcase the tablet's 3D Lightfield technology. Working across both in-house projects and cross-regional collaborations, I produced renders, animations, and marketing videos that communicated the product's premium quality and technological innovation. These visuals were deployed across digital campaigns, social media, and partner marketing materials.
3D Modeling, Animation
CGI Product Visualizations
Created a photorealistic hero CGI render of the Lume Pad in Blender to showcase the tablet’s industrial design and 3D display. Focus areas included accurate materials, studio-quality lighting, and a strong camera composition for use across web, advertising, and social media.
Motion Graphics, Cross-Regional Collaboration
Nubia × Leia Marketing Videos
Designed and produced co-branded motion graphics with ZTE for product marketing campaigns. The work explained Leia’s Lightfield technology through clear storytelling for social media and digital ads. For this Nubia × Leia project, I coordinated closely with a China-based team across time zones to align on creative direction, brand guidelines, and delivery timelines.