BRANDING, MARKETING

Lume Pad Visual Identity

Defining the Visual Language for Revolutionary 3D Technology

My Role

Visual Design, Art Direction, Growth Marketing, Interactive Design

Timeline

January - August, 2023

Overview

Leia Inc., a growing tech company known for its innovative 3D display technology, launched the Lume Pad in 2023—a tablet that delivers stunning 3D visuals without specialized glasses. As Lead Designer, I defined and executed the complete visual direction for the launch. I created cohesive designs across web, social media, Amazon storefront, and physical event spaces, while collaborating closely with marketing and product teams to align the visual identity with business goals across all touchpoints.

Challenges

Visually representing Leia’s innovative glasses-free 3D Lightfield technology and its role in bridging the physical and digital worlds presented a unique challenge. This required showcasing the depth and interactivity of Lightfield displays in a way that was both understandable and compelling to a general audience. It was essential to convey the seamless integration of digital content into the user’s physical environment, highlighting a new and immersive experience.

Web Design, UX/UI

Lume Pad Website

Designed a digital experience that showcased the Lume Pad 's revolutionary 3D capabilities. The website featured interactive product demonstrations, technical specifications, and compelling storytelling to educate visitors about the 3D Lightfield technology.
Key focus areas included intuitive navigation, immersive product imagery, and clear calls-to-action that guided users through the purchase journey.

Social Media, Content Design

Social Media Campaign

Created a vibrant social media visual system that brought the magic of 3D to life on flat screens. Developed templates and content strategies for Instagram, Facebook, and LinkedIn.
The campaign successfully communicated the product's unique value proposition while maintaining brand consistency and driving engagement across platforms.

E-commerce, Content Design

Amazon Store Design

Designed enhanced content for the Amazon storefront, including optimized product imagery and brand modules to maximize conversion rates.
Balanced Amazon's platform requirements with Leia's brand identity to create a shopping experience that highlighted the Lume Pad 's innovative features and competitive advantages.

Environmental Design, Exhibition Graphics

Event Booth Experience

Designed a physical booth experience for tech conferences and trade shows. Produced large-format graphics and branded materials that allowed attendees to experience the technology firsthand.

The booth design balanced visual impact with functional space planning, ensuring smooth traffic flow and hands-on demonstrations of the Lume Pad.

Results

The projects successfully established a unified and refined visual identity for Leia, effectively conveying its brand values and technological innovation. The new visual language played a crucial role in the successful launch of the Lume Pad and will continue to support future Leia products.